The client and issue
Guentner, a leading refrigeration manufacturer with over 90 years of experience in producing air coolers, condensers, and heat exchange units worldwide, participated in Chillventa – the world’s leading exhibition for refrigeration technology.
Guentner sought to create an engaging and memorable experience for visitors while effectively showcasing their products and solutions. They needed an innovative approach to support their sales team in conversations with potential clients and to stand out from other exhibitors. Additionally, Guentner wanted all that to run in a way that is as seamless and stress-free as possible.
The client and issue
Guentner, a leading refrigeration manufacturer with over 90 years of experience in producing air coolers, condensers, and heat exchange units worldwide, participated in Chillventa – the world’s leading exhibition for refrigeration technology.
Guentner sought to create an engaging and memorable experience for visitors while effectively showcasing their products and solutions. They needed an innovative approach to support their sales team in conversations with potential clients and to stand out from other exhibitors. Additionally, Guentner wanted all that to run in a way that is as seamless and stress-free as possible.
The solution
MRstudios developed an interactive 3D app titled VR Experience, which allowed visitors to explore Guentner’s products and solutions interactively. The app provided various views of the products, such as x-ray and airflow views, enabling visitors to see the internal and operational aspects of the products in real time.
To enhance the evening cocktail events, MRstudios introduced a party-mode version of the app, featuring fireworks, coordinated airflow patterns, and synchronised effects with the touchscreens, some smoke machines, music, and lighting.
Additionally, MRstudios supplied multiple touchscreens and PCs, preloaded and tested with the app, ensuring a hassle-free setup for Guentner at the exhibition.
The solution
MRstudios developed an interactive 3D app titled VR Experience, which allowed visitors to explore Guentner’s products and solutions interactively. The app provided various views of the products, such as x-ray and airflow views, enabling visitors to see the internal and operational aspects of the products in real time.
To enhance the evening cocktail events, MRstudios introduced a party-mode version of the app, featuring fireworks, coordinated airflow patterns, and synchronised effects with the touchscreens, some smoke machines, music, and lighting.
Additionally, MRstudios supplied multiple touchscreens and PCs, preloaded and tested with the app, ensuring a hassle-free setup for Guentner at the exhibition.
Transforming product demos with interactive 3D
The interactive 3D app created a memorable experience for exhibition visitors.
This interactive approach not only engaged visitors but also supported salespersons in their conversations with potential clients, making complex product details more accessible and easier to explain.
By offering x-ray views and real-time airflow visualisations, the app allowed users to see Guentner’s products in action, providing a comprehensive understanding of their functionality.
The ability to toggle between real-life settings and observe the effects on Guentner’s products further enriched user experience and learning.
Transforming product demos with interactive 3D
The interactive 3D app created a memorable experience for exhibition visitors.
This interactive approach not only engaged visitors but also supported salespersons in their conversations with potential clients, making complex product details more accessible and easier to explain.
By offering x-ray views and real-time airflow visualisations, the app allowed users to see Guentner’s products in action, providing a comprehensive understanding of their functionality.
The ability to toggle between real-life settings and observe the effects on Guentner’s products further enriched user experience and learning.
Seamless AV solutions for a stress-free exhibition
By renting AV equipment from MRstudios, Guentner enjoyed a smooth and efficient booth setup process. MRstudios provided multiple touchscreens and PCs, all preloaded with the interactive 3D app and thoroughly tested before the exhibition.
This ensured that Guentner did not have to deal with technical issues or the hassle of setting up and configuring the equipment. The coordinated logistics planning and setup by MRstudios allowed Guentner to focus on engaging with visitors and potential clients without worrying about the technical aspects of their booth.
This approach not only saved time and effort but also eliminated the need for Guentner to invest in purchasing multiple screens and PCs.
Seamless AV solutions for a stress-free exhibition
By renting AV equipment from MRstudios, Guentner enjoyed a smooth and efficient booth setup process. MRstudios provided multiple touchscreens and PCs, all preloaded with the interactive 3D app and thoroughly tested before the exhibition.
This ensured that Guentner did not have to deal with technical issues or the hassle of setting up and configuring the equipment. The coordinated logistics planning and setup by MRstudios allowed Guentner to focus on engaging with visitors and potential clients without worrying about the technical aspects of their booth.
This approach not only saved time and effort but also eliminated the need for Guentner to invest in purchasing multiple screens and PCs.