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Systemair is a leader in the ventilation industry, with operations in more than 50 countries all over the world. In 2024, they celebrated their 50 year anniversary. A large part of this celebration is a re-imagination of their exhibition concepts.
They were looking for attention grabbing, unique and a clean finish on all their booths.
HVACR Saudi Expo presented a special opportunity to step outside of the box and make a change. In honour, of their anniversary they worked with MRstudios to create a booth experience like no other.
Pulsed Power Systems is a Swiss engineering company that focuses on the design and development of customisable, highly versatile robotic first-response systems. They adhere strictly to high standards of quality that Swiss companies are renowned for.
As a new company, their website was functional, however, it didn’t match the quality of their products.
As they progress into international markets, they want their customers to be able to learn independently via the website.
Their previous website did not allow for an easy understanding of their highly specialised systems. Pulsed Power Systems wanted to refresh their page, update their logo, and refresh their identity as a growing company and brand.
The exhibition design features a variety of highlights that immerse booth visitors with a 3D animation of Systemair’s Geniox range, Virtual showrooms and more. Attracting exhibition attendees and keeping their attention through various VR and 3D applications.. A concept designed and created by MRstudios.
The customised solution for Pulsed Power Systems is a new and fresh website that includes embedded interactive 3D elements. The highlight of the website is the AR capable renders of their first response systems. We included a fresh new logo, into the modern website.
The concept and design for the booth were tailored to the experience that Systemair wanted to create. Areas for creating connections, an impressive Holofan stand that displayed the 50th anniversary logo, and a VR Systemair showroom displayed on a headset for people to explore.
By building specifications with MRstudios and finding exact materials necessary Systemair removed any area for error. The booth builders have clear guidelines and cannot deviate. Ensuring that the booth meets the standard Systemair expects.
The website is embedded with photorealistic renders of their robotic systems that can be manipulated and viewed from all angles.
Information on the systems changes as the user scrolls through the website. Each system is viewable from 360 degrees. Compare the uses of each system and see design differences of each.
On mobile platforms the website has the embedded AR capabilities. This places the system into the environment around the user to gain an in-depth understanding of each system’s size and design.
The 3D animated video was part of the package for Systemair. The 3D animation split the Geniox system into two halves and placing the viewer in the centre. As portions are highlighted, pop ups explaining the features educated the viewers.
The tunnel lead from the entrance of the booth through to the centre. Where there were tables and chairs, an are for relaxing and connecting. The tunnel served a higher purpose catching the attendees’ attention from across the exhibition hall.
Systemair’s vision was brought to life by MRstudios. Proudly displaying their 50th anniversary and creating a memorable showpiece.
The 3D animated video was part of the package for Systemair. The 3D animation split the Geniox system into two halves and placing the viewer in the centre. As portions are highlighted, pop ups explaining the features educated the viewers.
The tunnel lead from the entrance of the booth through to the centre. Where there were tables and chairs, an are for relaxing and connecting. The tunnel served a higher purpose catching the attendees’ attention from across the exhibition hall.
Systemair’s vision was brought to life by MRstudios. Proudly displaying their 50th anniversary and creating a memorable showpiece.
We know that taking the leap into something relatively unknown can be daunting. You deserve to see the full picture before making any decisions. Get in touch with us for a chat about how interactive 3D can work for your business. No strings attached, we promise.