{"id":6431,"date":"2023-01-27T08:50:13","date_gmt":"2023-01-27T07:50:13","guid":{"rendered":"https:\/\/mrstudios.eu\/references\/expo-ar-von-systemair\/"},"modified":"2024-08-26T09:21:01","modified_gmt":"2024-08-26T07:21:01","slug":"expo-ar-von-systemair","status":"publish","type":"references","link":"https:\/\/mrstudios.eu\/de\/references\/expo-ar-von-systemair\/","title":{"rendered":"AR hilft Systemair Printmarketing zum Leben zu erwecken"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6431\" class=\"elementor elementor-6431 elementor-6037\" data-elementor-post-type=\"references\">\n\t\t\t\t<div class=\"elementor-element elementor-element-515bcf45 e-flex e-con-boxed e-con e-parent\" data-id=\"515bcf45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_start&quot;:0,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-22a4ce90 e-flex e-con-boxed e-con e-child\" data-id=\"22a4ce90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de5cf93 e-flex e-con-boxed e-con e-parent\" data-id=\"de5cf93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b99fa1 e-con-full e-flex e-con e-child\" data-id=\"3b99fa1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90f61b5 dot elementor-widget elementor-widget-heading\" data-id=\"90f61b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Der Kunde und sein Thema<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a452375 elementor-widget elementor-widget-text-editor\" data-id=\"a452375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Systemair ist eines der f\u00fchrenden Unternehmen in der L\u00fcftungsbranche. Das Unternehmen ist bestrebt, selbst in den schwierigsten Situationen die beste Umgebung und kosteneffiziente Dienstleistungen zu bieten &#8211; wie zum Beispiel bei den sandigen und hei\u00dfen Wetterbedingungen in Dubai, VAE, wo der von Systemair gesponserte Schwedische Pavillon als Teil der Dubai Expo 2020 gebaut wurde.<\/p><p>Als Teil seines Sponsorings beauftragte Systemair eine Werbefl\u00e4che in verschiedenen Industriezeitschriften. Es war wichtig, <strong>dass die Anzeige auffiel, damit die Leser der Magazine die virtuelle Version des Schwedischen Pavillons erkunden konnten.<\/strong> Sie wollten, dass jeder, insbesondere diejenigen, die nicht in der Lage waren, nach Dubai zu reisen, den Pavillon und seine fortschrittlichen L\u00fcftungsl\u00f6sungen von Systemair virtuell erleben konnten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b55ddaa e-con-full e-flex e-con e-child\" data-id=\"b55ddaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10cb8aa elementor-widget elementor-widget-image\" data-id=\"10cb8aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"168\" height=\"159\" src=\"https:\/\/eij2pjpdic4.exactdn.com\/wp-content\/uploads\/2022\/10\/square-7.png?strip=all\" class=\"attachment-large size-large wp-image-4183\" alt=\"Orange gradient 3D cube 7\" srcset=\"https:\/\/eij2pjpdic4.exactdn.com\/wp-content\/uploads\/2022\/10\/square-7.png?strip=all 168w, https:\/\/eij2pjpdic4.exactdn.com\/wp-content\/uploads\/2022\/10\/square-7.png?strip=all&amp;w=67 67w\" sizes=\"(max-width: 168px) 100vw, 168px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b954df7 e-flex e-con-boxed e-con e-parent\" data-id=\"b954df7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-82b6b01 e-flex e-con-boxed e-con e-child\" data-id=\"82b6b01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-807075d dot elementor-widget elementor-widget-heading\" data-id=\"807075d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die L\u00f6sung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31200d0 e-flex e-con-boxed e-con e-parent\" data-id=\"31200d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9bf468a e-con-full e-flex e-con e-child\" data-id=\"9bf468a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd4c06a dot elementor-widget elementor-widget-heading\" data-id=\"cd4c06a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Von 2D zu 3D<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-017dfc4 elementor-widget elementor-widget-text-editor\" data-id=\"017dfc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>MRstudios hat den Schwedischen Pavillon zum Leben erweckt, indem das gedruckte Werbebild als Augmented Reality (AR) Zeichen verwendet wurde.<\/p>\n<p>Der Benutzer muss lediglich die Kamera seines Mobiltelefons \u00f6ffnen und sie auf das Werbebild richten. Wenn das Mobiltelefon das AR-Zeichen erkennt, <strong>entsteht aus einer 2D-Druckanzeige eine 3D-Version des einzigartigen schwedischen Pavillons.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ece33a e-con-full e-flex e-con e-child\" data-id=\"7ece33a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a0387 elementor-widget elementor-widget-image\" data-id=\"d7a0387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/eij2pjpdic4.exactdn.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-02-27-at-2.19.05-PM-1.jpg?strip=all&w=800\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1692b53 e-flex e-con-boxed e-con e-parent\" data-id=\"1692b53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f9ae426 e-con-full e-flex e-con e-child\" data-id=\"f9ae426\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94b8700 elementor-widget elementor-widget-image\" data-id=\"94b8700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/eij2pjpdic4.exactdn.com\/wp-content\/uploads\/2023\/01\/Picture1.png?strip=all&w=800\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a3669e e-con-full e-flex e-con e-child\" data-id=\"4a3669e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4afbef1 dot elementor-widget elementor-widget-heading\" data-id=\"4afbef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Er\u00f6ffnen Sie sich eine ganz neue Welt der M\u00f6glichkeiten<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c8475 elementor-widget elementor-widget-text-editor\" data-id=\"40c8475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dadurch wird der Leser dazu veranlasst, die Expo 2020-Showcase-Seite von Systemair zu besuchen, wo er mehr \u00fcber das Projekt erfahren kann.<\/p><p>Diese AR-Printmarketing-Idee ist eine unterhaltsame, interaktive und einzigartige M\u00f6glichkeit, <strong>das Beste aus einer statischen, einseitigen Printanzeige zu machen. <\/strong>Zus\u00e4tzlich konnte man den virtuellen Schwedischen Pavillion \u00fcber einen Touchscreen auf der EXPO vor Ort erleben.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3860,"menu_order":1,"template":"","solution":[35],"purpose":[41],"class_list":["post-6431","references","type-references","status-publish","has-post-thumbnail","hentry","solution-interaktives-3d-vr-ar-mr","purpose-marketing-und-vertrieb"],"acf":[],"_links":{"self":[{"href":"https:\/\/mrstudios.eu\/de\/wp-json\/wp\/v2\/references\/6431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mrstudios.eu\/de\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mrstudios.eu\/de\/wp-json\/wp\/v2\/types\/references"}],"version-history":[{"count":0,"href":"https:\/\/mrstudios.eu\/de\/wp-json\/wp\/v2\/references\/6431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrstudios.eu\/de\/wp-json\/wp\/v2\/media\/3860"}],"wp:attachment":[{"href":"https:\/\/mrstudios.eu\/de\/wp-json\/wp\/v2\/media?parent=6431"}],"wp:term":[{"taxonomy":"solution","embeddable":true,"href":"https:\/\/mrstudios.eu\/de\/wp-json\/wp\/v2\/solution?post=6431"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/mrstudios.eu\/de\/wp-json\/wp\/v2\/purpose?post=6431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}