The client and issue
Systemair is one of the leading companies in the ventilation industry, with operations in more than 50 countries all over the world.
After working together with MRstudios to create a brand new exhibition concept, they wanted some marketing material to tease ahead of its official launch at the 2024 Mostra Convegno Expocomfort exhibition in Milan. This launch coincides with SYS’s 50th anniversary, making it a significant milestone for the company.
The new design elements of the exhibition stand aimed to create a welcoming and calming space for conversation, utilise interactive 3D apps for an engaging experience, and incorporate reusable, natural stand elements to align with Systemair’s sustainability goals. They wanted this to be reflected in the solution.
The client and issue
Systemair is one of the leading companies in the ventilation industry, with operations in more than 50 countries all over the world.
After working together with MRstudios to create a brand new exhibition concept, they wanted some marketing material to tease ahead of its official launch at the 2024 Mostra Convegno Expocomfort exhibition in Milan. This launch coincides with SYS’s 50th anniversary, making it a significant milestone for the company.
The new design elements of the exhibition stand aimed to create a welcoming and calming space for conversation, utilise interactive 3D apps for an engaging experience, and incorporate reusable, natural stand elements to align with Systemair’s sustainability goals. They wanted this to be reflected in the solution.
The solution
MRstudios developed a 3D animation teaser video featuring realistic renderings of the final stand setup. This allowed Systemair to visually present the innovative design before the actual installation, effectively showcasing Systemair’s new exhibition concept.
The solution
MRstudios developed a 3D animation teaser video featuring realistic renderings of the final stand setup. This allowed Systemair to visually present the innovative design before the actual installation, effectively showcasing Systemair’s new exhibition concept.
Generate excitement leading up to the show
Creating a 3D animation teaser video generated excitement and anticipation for the stand launch. It provided visitors with a sneak peek of what to expect, highlighting the innovative design and interactive features.
By showcasing the stand in a dynamic and engaging way, we were able to capture the audience’s interest and build momentum leading up to the exhibition.
Create excitement
Moreover, the realistic preview of the new exhibition stand underscored Systemair’s commitment to sustainability and digital engagement. The 3D animations effectively communicated the core values Systemair aimed to promote, including the use of sustainable materials, interactive 3D apps, and a welcoming atmosphere.
This approach not only enhanced the overall exhibition experience but also reinforced Systemair’s brand values and innovative spirit.
Effectively communicate
Moreover, the realistic preview of the new exhibition stand underscored Systemair’s commitment to sustainability and digital engagement. The 3D animations effectively communicated the core values Systemair aimed to promote, including the use of sustainable materials, interactive 3D apps, and a welcoming atmosphere.
This approach not only enhanced the overall exhibition experience but also reinforced Systemair’s brand values and innovative spirit.
Effectively communicate
Moreover, the realistic preview of the new exhibition stand underscored Systemair’s commitment to sustainability and digital engagement. The 3D animations effectively communicated the core values Systemair aimed to promote, including the use of sustainable materials, interactive 3D apps, and a welcoming atmosphere.
This approach not only enhanced the overall exhibition experience but also reinforced Systemair’s brand values and innovative spirit.