Systemair is one of the leading companies in the ventilation industry, with operations in more than 50 countries all over the world. Their main purpose is to create a healthy indoor environment with a wide range of products which are in use in a variety of locations by different industries. They aim to provide the best environment and cost efficient services even in the most challenging situations.
To make their product information available to customers in an engaging and memorable way, Systemair worked with MRstudios to create an application that would allow customers to select, place and explore products in their immediate surroundings. This allows customers to browse product features and information in a visual and interactive way.
In order to make it as easy as possible to access the information, it was decided that the application would make use of Web-based Augmented Reality (WebAR) technology. As WebAR functions without the need to download a dedicated application, all Systemair has to do is to distribute a web link to the application. Interested customers just have to access the link via their smartphones, or simply scan a QR code of the link to enjoy the benefits of the application. This greatly reduces the barrier to entry to using Augmented Reality technology – a mobile phone with camera and an internet connection is all that is required, making WebAR applications popular for viral marketing campaigns.
Upon accessing the link, users are able to choose from a list of different Systemair products that have been “virtualised”. After selecting their product of choice, users can place the completely realistic product in their immediate surroundings. Users are then able to physically move closer and around the product to observe it from all angles, zoom in on a specific segment, or view an X-ray or exploded view of the product.
To try out the HVAC PRODUCTS application yourself, click here.