The client and issue
Logimatic, a division of I.E.M.A., is an Italian based custom turn-key automation systems developer. They build and tailor automation machinery to match the specific needs and solutions their industries require.
Logimatic developed a system for the automated dispensing of safe and sanitised cutlery in a food service environment.
Before they produced a functional prototype, they needed to gauge the interest from their customer base. The schematics and technical information did not illustrate the system in a way that Logimatic’s clients found compelling. Understanding the machine in motion, the functionality, and interactivity was paramount in the search for client interest.
The solution
The tailored solution for I.E.M.A./Logimatic is an interactive 3D, VR application designed for display at exhibitions. With intuitive interactive features, it creates an eye-catching tactile experience that develops and captivates interest.
All angles, multiple functionalities
The VR application hosts a complete and functional visualisation of the machinery. The user can manipulate the point-of-view in order to understand every angle. An X-ray view shows the function within the machinery when dispensing cutlery, refilling the system and maintaining a sanitised environment. The user interacts directly with the automated machine.
All angles, multiple functionalities
The VR application hosts a complete and functional visualisation of the machinery. The user can manipulate the point-of-view in order to understand every angle. An X-ray view shows the function within the machinery when dispensing cutlery, refilling the system and maintaining a sanitised environment. The user interacts directly with the automated machine.
An exhibition superstar
Logimatic launched the interactive 3D VR app at HOST Milano 2023, one of the world’s leading catering and hospitality exhibitions. The app was developed to collect client interest in the cutlery system before Logimatic began production. 3D, VR and AR applications are consistent highlights for exhibition booths, a memorable and unique experience for all the users.
An exhibition superstar
Logimatic launched the interactive 3D VR app at HOST Milano 2023, one of the world’s leading catering and hospitality exhibitions. The app was developed to collect client interest in the cutlery system before Logimatic began production. 3D, VR and AR applications are consistent highlights for exhibition booths, a memorable and unique experience for all the users.