Dynamic online exhibition platform for ZIEHL-ABEGG



Area of business

Marketing and sales


Künzelsau, Germany

The client and issue

ZIEHL-ABEGG is one of the biggest German manufacturers of fans for ventilation and air conditioning applications. Like most large manufacturers, they attended exhibitions in the traditional way, using traditional sales tools and materials. 

However, when the global pandemic forced physical exhibitions to be replaced by digital exhibitions, they were challenged to make their presence stand out from the sea of digital exhibition stands being hastily put together for the digital edition of ISH, the world’s leading trade fair for HVAC and water.

ZIEHL-ABEGG did not want to tackle this the same way other companies did – using exhibition stands that were simply virtual replicas of their physical exhibition stands, with static brochures attached for downloading, and some still product posters. ZIEHL-ABEGG wanted something different, something new, something interactive.

Augmented Reality 3D icon

The solution

MRstudios created the ZAvr/showroom for ZIEHL-ABEGG – a new generation dynamic and interactive 3D web platform that can be shaped for different exhibitions, events or client meetings. The ZAvr/showroom is a web version of their highly successful ZAvr/technologies application, also engineered by MRstudios. 

More than a website, and more than a regular digital exhibition

ZAvr/showroom is an entire experience of ZIEHL-ABEGG’s range of quality fans, motors and drive technologies, made available to anyone, anywhere, via a URL.

Within the app, ZIEHL-ABEGG’s products and solutions are displayed in high-quality 3D visuals, that are modelled to photo-realistic precision. Users can interact with each product by either using intuitive gestures on a touch screen or cursor-control devices such as a mouse.

With its impressive array of 3D elements and interactivity, the ZAvr/showroom is a powerful tool that helps ZIEHL-ABEGG connect with clients and potential clients on a whole new level.

Continuous expansion

Global marketing and sales has changed permanently after the pandemic, with many activities staying online. This is why ZIEHL-ABEGG wanted to keep using the platform and has asked MRstudios to continuously expand it with more advanced features, more elaborate information, and more 3D models to match their impressive portfolio. 

The result is an expandable, ready-for-the-future platform that can be used from anywhere.

Let us know how we can help

We know that taking the leap into something relatively unknown can be daunting. You deserve to see the full picture before making any decisions. Get in touch with us for a chat about how interactive 3D can work for your business. No strings attached, we promise.