The client and issue
ZIEHL-ABEGG a German manufacturer of fans for ventilation and air conditioning applications. In 2021, physical exhibitions were cancelled and replaced by digital exhibitions due to the global pandemic.
In preparation for the digital edition of ISH 2021, the company was faced with the challenge of making their presence stand out from the sea of digital exhibition stands. Most participating companies had exhibition stands that were essentially just virtual replicas of physical exhibition stands – a static brochure you can download and read, and some still product roll-ups.
MRstudios created the ZAvr/showroom for ZIEHL-ABEGG – a new generation dynamic and interactive 3D web platform that can be shaped for different exhibitions, events or client meetings. The ZAvr/showroom is a web version of their highly successful ZAvr/technologies application, also engineered by MRstudios.
More than a website, and more than a regular digital exhibition – it is an entire experience of ZIEHL-ABEGG’s range of quality fans, motors and drive technologies, made available to anyone, anywhere, via a URL.
Within the app, ZIEHL-ABEGG’s products and solutions are displayed in high-quality 3D visuals, that are modelled to photo-realistic precision. Users can then interact with each product either using intuitive gestures on the touch screen, or using cursor control devices like a mouse.
With its impressive array of 3D elements and interactivity, the ZAvr/showroom is a powerful tool that helps ZIEHL-ABEGG SE connect with clients and potential clients on a whole new level.